I’m going to keep this one short and sweet.
My friend at work showed me a video today. Frankly I’m in awe.
I’ve always loved music videos. I used to spend hours flicking through the music channels on sky annoying the hell out of my mum. I know this isn’t abnormal or certainly wasn’t in the late 90s early 00s but it started my fascination with music videos. Music has always been a major part of my life but having something visual to represent music can be spectacular.
How does someone come up with the concept?
I had a project to make a music video when I was at College studying media. We chose an unreleased Busted song and created a very basic, but realistic video that showed the relationship between a boy and a girl.
At University I had to create a video of around 5 minutes and me and my housemates decided to do a music video to the longest song we could think of at the time, which turned out to be One More Time by Daft Punk. We were incredibly lazy. Filmed and edited the whole thing over a number of days in our student house and that was it. Done!
Looking through the repertoire of videos that have been done by OK Go, you can appreciate their creativity. Single shots, use of colour, innovativeness, they do set the bar quite high. You can appreciate the amount of time and planning that goes in to creating these videos and for what purpose? Pure entertainment (and to advertise paper).
I just thought I’d share this with you all.
xoxoxox